MORO MORO x S.O.F.T.

I efteråret 2018 poppede en besked ind i indbakken på Instagram. En fyr ved navn Joost havde set mine sicilianske hoveder under udstilling hos Plant Kbh. Det var åbenbart kærlighed ved første blik, og han havde fået en skør idé.
Luna Signe

Luna Signe

Joost Jansen er en hollandsk designer og står bag brandet Survival of the Fashionest, der laver håndstrikket tøj. 

Motivationen bag mærket er at bevare strikvarer og værdien af traditionelt håndværk i Europa. Og efter 10 år i branchen gik det op for Joost, at den viden og færdigheder, der er forbundet med traditionel håndværk, bliver glemt. Hans motivation og langvarige drøm om at skabe de bedste strikkevarer begyndte, da han fik mulighed for at “adoptere” 250 bedstemødre, som han siger. Siden da har han arbejdet med europæiske strikkere og skabt de fineste håndlavede trøjer med traditionelle teknikker, omhyggelig detaljer og unikke designs.

Samarbejdet er blevet til en serie af seje billeder med Solimanos og MoroMoro hoveder i Joosts håndstrikkede trøjer fra AW19 kollektionen og med smukke buketter stylet af Plant København.

I januar 2019 udstillede Joost sin AW19 kollektion – PUPPET MASTER – under Paris Fashion Week. Se billederne på hans sweatre på @survivalofthefashionest. Er du på de parisiske kanter under modeugen, så tag forbi: Paris Showroom 
 JAN 16/17/18/19/20 Galerie Sophie Kao 9, rue Commines 75003 Paris

“Survival of the Fashionest is a vibrant hand-knitted clothing brand founded in 2017 by Dutch designer Joost Jansen. As an ironic statement about the fashion industry and the “survival of the fittest” theory, the brand puts creativity & craftsmanship far beyond any commercial interest. The motivation behind the label is to preserve the knitwear heritage and the values of traditional craftsmanship in Europe.”

“Joost Jansen graduated as a product designer from the Design Academy Eindhoven where he focused on the human body and its surroundings. He was then offered a teaching position at the school where he worked for 4 years.”

“During his studies, Walter Van Beirendonck invited Joost to join his team where he started his professional career and became Walter’s First Assistant and Production Manager for 8 years. He then moved to Henrik Vibskov where he worked as a Production and Research Manager for more than a year before deciding to launch his own label.”

“All sweaters are handmade from 100% Irish traditional Donegal wool and have a carefully thought knitted label. Designed stitch by stitch, they take at least 2 weeks to be created. They also come in a specially designed keep-forever Box of Wonders, to store your favorite belongings.”