“Survival of the Fashionest is a vibrant hand-knitted clothing brand founded in 2017 by Dutch designer Joost Jansen. As an ironic statement about the fashion industry and the “survival of the fittest” theory, the brand puts creativity & craftsmanship far beyond any commercial interest. The motivation behind the label is to preserve the knitwear heritage and the values of traditional craftsmanship in Europe.”
“Joost Jansen graduated as a product designer from the Design Academy Eindhoven where he focused on the human body and its surroundings. He was then offered a teaching position at the school where he worked for 4 years.”
“During his studies, Walter Van Beirendonck invited Joost to join his team where he started his professional career and became Walter’s First Assistant and Production Manager for 8 years. He then moved to Henrik Vibskov where he worked as a Production and Research Manager for more than a year before deciding to launch his own label.”
“All sweaters are handmade from 100% Irish traditional Donegal wool and have a carefully thought knitted label. Designed stitch by stitch, they take at least 2 weeks to be created. They also come in a specially designed keep-forever Box of Wonders, to store your favorite belongings.”